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Parul Sheth

Born in Dubai, raised in Mumbai

Facebook recently threw up this memory, and it made me smile :-).

Having earned my medal, on the flight home, I reflected on my journey. Learning to swim (pretty much from scratch), training for the bike and run, the excitement of check-ins and race day, and then the exhilaration of completing the race with a broad smile. The logistics, on the other hand, were another story! This was so much harder than just running a marathon abroad! I had to invest in the wetsuit, beg a favour from a friend to bring it for me from London, scramble for a bike bag to keep my precious safe from the rough and tumble of the baggage handlers, invest in a trainer for the “pain cave”. I cringed at the thought of the deep hole that it had burnt in my pocket!


I wondered what I would do with all this gear. I didn’t have any other race on the horizon (I have to do a lot of work on my swim and bike before I attempt another 70.3!) so it would just gather dust. The (carbon) wheels started spinning in my head. The seed for Buttersport was sown!

And what a beautiful tree that little seed is growing up to be. Over this last year, I have had the wonderful opportunity to interact with so many triathletes - from first timers to veterans, from Olympic distance participants to World championship qualifiers and Ironman(s) several times over. I love this work which connects me to others like me, most better than me, who thrive on competing with themselves and are perpetually pushing their boundaries to live outside their comfort zone!


However, the greatest satisfaction, I realised, has come from becoming part of this tribe of triathletes - participants, coaches, event organisers, equipment manufacturers, nutritionists….-  who are not only chasing their own dreams, but encouraging and egging on many others around them to pursue a healthier lifestyle, and partaking in this thrill that cannot be described, can only be experienced. A big thank you to all of you who have embraced me with open arms, and who have been a huge support.


And I only hope Buttersport, and I, have been able to make even a small difference in your endeavours.


At Buttersport, we have tried to remain focussed on the core values of Quality Equipment, Trustworthy Advice, and Accessible Pricing. As we begin our second year, I re-commit myself to these values with the goal of expanding and supporting the community.

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” ~ Steve Jobs

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